Alp Yaprak

Principal Product Designer

Throughout my career, I’ve had the opportunity to work with forward-thinking companies across various industries each experience shaping how I approach design, collaboration, and product strategy.

 

Below is a selection of the teams and projects that have helped me grow as a designer and product leader.

Head of Product

theCodebase.io

2022 June - (current)

Led the product team in the development and designed the clear user-centrict super app. Worked closely with engineers, designers, and marketing to create a product that met the needs of users and exceeded business goals. Through the implementation of the design system I developed, we achieved resource optimization and expedited our product's attainment of our desired standard. Proven ability to develop and execute product strategies, gather and analyze user feedback, and track product metrics.

Formulated and presented a comprehensive tactical plan and 6-month roadmap, outlining pivotal milestones to drive product growth and address user pain points.

Implemented agile methodologies to streamline communication and collaboration between back-end and front-end developers and product designers.

Skillfully devised and executed a robust brand strategy by conducting an extensive analysis of 6 competitors across 12 key metrics.

Founder & Design Director

webGround

February 2023

As part of the founding team at WebGround, we started as a team of five and grew by delivering end-to-end product design and development services to clients worldwide, with a strong focus on the U.S. market. Alongside client work, we also built and launched our own AI-driven applications, which were featured on the App Store.

Designed and launched 10+ digital products for international clients across fintech, e-commerce, and health sectors.

Released 3 proprietary AI-powered mobile apps, gaining thousands of downloads.

Built a scalable design-development workflow used across multiple client and internal projects.

Principal Product Designer

SmallerStudio

October 2021 - June 2022

Took the initiative to overhaul the existing screens, prioritizing user experience and rectifying the flawed product flow structure. This endeavor evolved into a larger-scale project that is currently ongoing. Throughout the entire process, I maintained constant communication with the CEO, ensuring her vision and preferences were seamlessly incorporated into the product.

Designed and launched 10+ digital products for international clients across fintech, e-commerce, and health sectors.

Released 3 proprietary AI-powered mobile apps, gaining thousands of downloads.

Built a scalable design-development workflow used across multiple client and internal projects.

Creative & User Interface Designer

GrowthYouNeed

April 2021 - June 2021

Developed and implemented creative design solutions.

Managed and improved user interface (UI) design processes.

Crafted creative strategies to strengthen the brand’s digital presence.

In addition to my full-time roles, I've also taken on freelance and project-based work mainly focusing on art direction, 3D asset creation, and visual storytelling.

 

These collaborations have allowed me to explore different creative challenges and expand my design practice beyond product work.

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